Zebra striping: what is the trend that is changing the way Italians drink

It's called 'zebra striping' and it's one of the most interesting trends that have emerged in the European drinking scene: alternating, on the same occasion, an alcoholic and a non-alcoholic drink. Like the stripes of a zebra, precisely: black and white, one after the other.

It's not abstinence, it's style

Unlike Dry January, which focuses on an entire month of zero alcohol, zebra striping does not require total renunciation. It's rather a way to stay clear for longer during the evening, enjoy the ritual of toasting without accumulating alcohol, and maintain control over how you feel.

Because it works with a 0% menu

For those who frequent clubs or organize evenings at home, having mocktails of a quality comparable to alcoholic cocktails available is what makes zebra striping possible: no one wants to go from a real Spritz to a banal fruit juice. The change must be imperceptible in taste, clear only in gradation.