Trends & Culture

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The numbers, habits and cultural movements behind the boom in alcohol-free drinks: a look at what is really happening in Italians' glasses.

2 articles

Trends & Culture Zebra striping: what is the trend that is changing the way Italians drink
What is zebra striping and why more and more people alternate alcoholic and non-alcoholic drinks on the same evening.

July 12, 2026 · 1 min read
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Trends & Culture From Dry January to Damp January: how the January challenge is changing
Dry January turns into Damp January: less total renunciation, more conscious reduction in alcohol consumption.

July 12, 2026 · 1 min read
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